November 21, 2013

Composers for Africa scores with another international TVC

Afro Coffee PR edit pic jpg

It’s been another busy year at Mama Dance’s original composition division as demand for their high end advertising scores continues to grow.

International coffee brand AFRO COFFEE, commissioned the company to compose a track for a TVC for the European launch of their new iced coffee product range.

The brief called for an upbeat, fun, catchy South African flavoured track with a modern, fresh feel but which at the same time also had a strong reference to South African heritage. The composition also needed to have both male and female vocals as the TVC is an animation featuring two “Afro Man” and “Afro Lady” characters.

“It’s always great working with international scripts that need African compositions. We got popular Mama Dance composer Ben Amato to work his magic and he came up with a tune that our Austrian client immediately loved. We’re always able to match a brief perfectly with one of the many composers we work closely with” says Mama Dance music guru Jeff Moffatt.

The male vocals were recorded by renowned Congolese musician Mapumba Cilombo at the Mama Dance studios in Cape Town, whilst top SA vocalist Nomasonto Khumalo recorded her lines in Johannesburg with Ben.

“Everything went really smoothly. Ben did a great job of capturing the energy and vibe that Afro Coffee was after and the animation and music worked together brilliantly”, continues Jeff.
“In fact our client was so happy with the track that they asked us to extend it into a full length version that is available for sale on I-Tunes, with all the proceeds going to the local performing arts charity Likhwezi Arts”.

The TVC can be seen below and you can download the full length version “Sweet & Strong” over at http://www.afrocoffee.com/en/the-company/newsroom/sweet-strong/

For more info or to view original composition show reels, contact Craig, Dale or Jeff on +27 21 424 0314 or info@mamadance.com.
www.mamadance.com

Author: Jeff Moffatt

Not much of a renaissance man...

February 1, 2013

Mama’s been playing with the big boys!

Here’s a very small taste of some of the Music Supervision and placement jobs we’ve done over the past two years:

Mary & Martha – HBO Movie – Music Supervision 2012
Long Walk to Freedom Movie – Music Supervision 2012
Cape Town Carnival – Music Supervision 2012
Unilever – Various Radio and TV ads (All Africa) 2011 & 2012
DSTV Us Open Promo – Music Search / Clearance  2012
Shoprite – TV ad Nigeria – Music Clearance 2012
SPUR – TV ad – Library Music 2012
Rainbow Chicken – TV ad – Library Music 2012
PEP Cell – TV ad (All Africa) – Library Music 2012
Checkers – TV ad – Library Music 2012
Barcadi – Online – Library Music 2012
Kulula – Online – Library Music 2012
Dume Challenge – Tanzanian TV Show – Library Music 2012
Guinness – Galaxy AV – Music Clearance 2012
Nokia – TV ad Nigeria & Ghana – Search / Library Music 2012
Chevrolet – TV ad – Library Music 2012
Old Mutual – Webisodes – Original Composition 2011
Fruitree – TV ad – Library Music 2012
Johnson & Johnson – TV ad – Library Music 2011
Ceres – TV ad (all Africa) – Original Composition 2011
Savlon – ‘Choir’ TV ad – Original Composition 2011
Old Mutual – Webisodes – Original Composition 2011
Frisco – TV ad – Music Search and Clearance –  2011
Alexander Forbes – AV – Production Music Search 2011

Author: Jeff Moffatt

Not much of a renaissance man...

December 13, 2012

Mama Dance Celebrates 2012 in Numbers

  • 2,881,843,712 – The number of people who had a chance to use South African production music thanks to Sonoton’s agents in 56 countries across the globe distributing The Mama Dance ! Music Library.Mama Dance Logo
  • 66,000  streams on our production music search site www.mamadance.com
  • 3,500 production music track downloads by our 800 clients in film and advertising.
  • Over 1000  production music tracks and original composition usages on TV programs, Films, Doccies, Corporate and online AV’s
  • 464 albums containing over 18,000 tracks currently available at Mama Dance ! Music for Africa
  • Over 60 local composers and musicians that benefit from Composers for Africa and the Mama Dance ! Music Library.
  • Music usages in over 50 TV and Radio Ads in South Africa
  • Over 40 local tracks found and cleared for films produced in SA
  • 16 new albums added to the South Africa’s favourite local library, The Mama Dance ! Music Library
  • Celebrated our 16th year of being in the Music Business
  • 3 New International Libraries added to Mama Dance ! Music for Africa: Atomica, Catapult and Supatunes
  • Music Supervisiors on 2 of the biggest films produced in South Africa this year
  • Only 1 place to go for all your Music needs in 2013

2012 has been a thoroughly enjoyable year and we would like to thank all our clients for supporting Mama Dance and our composers.  We look forward to working with you again in the New Year!

Author: admin

October 27, 2012

Composers for Africa

If you’re looking for some awesome high-end original music composition, then look no further than Composers for Africa.

Check out the video clip below for a quick taste of what we’re all about!

 

Author: admin